Translucent
Maximize Annual Revenue - Gain Equity Faster - secure highest demand
These were our goals at Spekto when we bought our first property in 2014. At the time we, like many other investors, invested off a gut feeling. We realized this wasn't sustainable long term, and that we needed more information to achieve our goals. As a solution we built Translucent.
Translucent is a data driven real estate intelligence engine that leverages data from partners like Airbnb, Homeaway, Expedia, Zillow, RealEstate.com and others. This data allows us to look at markets with both a macro & micro approach. We actively track over 27,000 vacation rental communities daily. This means we know their rates, their occupancy, their home layout, their seasonality. Ultimately we use Translucent to help our clients know: Where to look, what to buy, & how to price.
Where to Look
Whether you know exactly what city or state you want to invest in, or whether you aren't even sure which country, we can point you in the right direction to get the greatest return. With expansive data on tens of thousands of locations we can help you find the perfect location to meet your needs.
What to buy
Once you know where to look you might quickly realize that you're unsure what size or type of property will serve you best. In some locations a one-bedroom condo will provide the greatest return on investment, while in others you'll find that a sprawling cabin works best. No matter the location and your individual circumstances, we can help guide you to the right property.
How to price
Once you have a rental property up and running the age-old question is pricing. Pricing is a complex problem and is especially challenging with short-term rentals. With millions of points of data we are able to dynamically control your pricing to optimize returns every day and in every season.